How to achieve top Rankings in Google

The key to good site optimisation and ultimately high rankings is patience. A lot of web developers are eager for top Google ranks and with good reason but unfortunately go overboard with the use of keywords. Using keywords or phrases incorrectly for your site will not only damage your chances of a high rankings on Google and other search engines, but it could also get you blacklisted.

Keyword density plays an important part in every article written for the web. Good practise would be to include your keywords no more than 5% of your entire article. Search engines like to see properly formed text so it makes perfect sense to follow this rule. Imagine reading an article with dozens of repetitions of the same keyword or phrase. It will put users off reading it or sharing it with others. A well written article will attract more readers through social media and other forms of online marketing and ultimately produce better sales and awareness of your product and/or service.

A free Google keyword research tool is available which will help you find the right keywords. This tool allows you to find out what key phrases are popular and more importantly the frequency of searches per month. There are lots of paid alternatives for keyword research should you not wish to use Google.

When writing any content for your website try to make it unique and informative. Original content is what Google and other search engines value more than anything else. It's a search engine's role to ensure they deliver unique and valuable results to the public, NOT repetitions of the same content. Combining the right amount of targeted keywords with original content, the higher your chances of getting a top rank in Google.

However there are several other factors which will also influence where you rank within Google.

Your site has to look nice with clear navigation and structure
Spellcheck all of your content and include good copywriting
Include informative titles which explain the article the user is reading, where possible include any key phrases
Include well formed backlinks to your articles. You can build backlinks by marketing articles, joining forums and social media using popular platforms such as Twitter, LinkedIn, Digg and Facebook.

Once your website has been crawled by the spiders and is listed on the search engines you will no doubt need to further optimise your site. Ranking on Google's first page will normally take sometime to achieve unless you are focusing on a very specific target market. Refine your content some more and most importantly don't lose faith.

If you would like more information on how yello studio can help you with your internet marketing campaign please contact us.