Focus on Web Design in 2010
A well crafted website and internet marketing strategy will produce a return on investment as well as service customers and increase lead generation. If your website isn't doing anything of these effectively then your business is not taking full advantage of the benefits the internet can bring. Reviewing and refining your website marketing plan and strategy is just as important as reviewing your profit and loss statement. Has it been meeting the website’s objectives? Is your website inviting, and does it convert visitors into qualified leads?
Consider these points when deciding whether commissioning a web design company will be a priority for your business in 2010.
1. You have a template website
You’ve got a website template because everyone said you should be online, but now you want to take advantage of the internet to see what it can really do for your business. Working with a professional web design company to create a successful website and lay the foundations of a solid search engine marketing strategy will help you increase lead generation and sales.
2. You can't remember the last time your website was updated
Your website was made several years ago, most likely your website looks dated or abandoned. What was acceptable as a “professional look” years ago will be deemed as pretty unprofessional today, and may have had a detrimental impact on potential new customers without your company realising it. An outdated website reflects badly on your business and will undoubtedly make you lose credibility. Every year new trends appear in web design. Make sure your website is up to date by web 2.0 standards and the tools that it provides so that you can take full advantage of your website.
3. Your website is receiving visitors but sales are still non-existent
Your company website is there to generate more sales for your business. It was not built to see how many people would visit in a day or a month. It was built to get leads and close sales. If you have substantial traffic, but no conversions, it is time to get a professional web design. An intelligent and intuitive website redesign will help direct potential clients or customers into a conversion process step-by-step with minimum fuss.
4. Your website has been poorly optimised for search engines
Have you noticed only few visitors are dropping by to view what your website has to offer? Maybe your pages cannot be found by search engine spiders. Ask a web design company in Devon to Search Engine Optimise (SEO) your website professionally so that it can be indexed appropriately. Search engines continually change their ranking criteria so be sure you are not using old techniques to gain high rankings because you may well find this has an adverse effect.
5. Your website is 100% Flash
It’s a myth that Flash cannot be indexed by search engines. These days, flash-based articles can be seen by Google, if optimised with keywords correctly. However, customers and search engines still want a website to open quickly. If your website is using clunky flash animations that take forever to open, your visitors will have definitely moved on to search for products and services elsewhere.
Call yello studio on 01392 690056 for more information on how we can help with your web design.
1 comment
Great article and also great resources... Thanks for sharing this
Shamima Sultana Mon, 8 Mar 2010