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Leading meringue manufacturer Westcountry Meringues has appointed yello studio to re-design their packaging and branding for a range of products to be rolled out across the UK in medium to large sized retail outlets, wholesalers and catering establishments.
The new packaging will enhance Westcountry Meringues positioning as one of the leading manufacturers of meringues in the south west of England.
The proposed design will incorporate a contemporary expression of the WM brand proposition that will have impact on shelf as well as retaining elements of tradition and quality. The design will move the brand forward, prompt reappraisal, but will also be very recognisable as Westcountry Meringues which is vital.
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