Building your brand
Creating a “brand” for a company means creating their image, and to promote that image with campaigns and visuals. Branding allows us, the graphic designer or design firm to be involved with logo design, advertising, copywriting and slogans.
The primary goal of branding is to make a company stand out from its competitors, unique and recognisable, to project a desired image and effectively target specific markets. Given time a brand can become a household name, identifiable by a simple shape or colour. To create the perfect brand for a company, we as designers need to fully understand the goals of an organisation, the industry as a whole.
Branding can incorporate all of the following:
- Logo design
- Business card design
- Letterhead design
- Web design
- Packaging
- Copywriting
- Slogans
- Advertising
- Typography
- Research
- Marketing
Building brand awareness
Brand awareness is often referred to as the extent to which a brand is recognsed by potential customers, and is correctly associated with a particular product or service. Consider these resources when building your own brand awareness.
- Corporate websites
- Public relations
- Press releases
- Sponsorships
- Exhibitions
- Event marketing
- Public facilities
- Online advertisements
- Broadcast media
- Social Media
The benefits of good graphic design and branding
- Outstanding growth opportunities
- Lower marketing costs
- Laying the groundwork for future extensions
- Maintaining consistent brand imagery
- Quicker identification and integration of innovations
- Increasing international media reach
Incorporate
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