The benefits of Email Marketing

Many companies wonder what benefits an external email service provider can offer them, and whether they could just do it in-house to save money. We hope to cover the major benefits of using an email service provider like ourselves to send and manage email campaigns.

Easily measure the success of your campaigns

If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand who your audience really are, and what they are interested in.

Save time

Sending the email might not take too long (although sending bulk emails can often crash your internal mail systems!). It’s dealing with the results of your campaign that can eat up your time.

Improve your deliverability

Your email campaign can only succeed if your recipients are actually able to read it. Using yello studio to send your campaigns can have a big impact on the number of people receiving the emails.

Constant improvement

A web based service like yello studios email marketing can be updated with better performance, new features and smarter tools quickly, with no extra cost. You don’t have to worry about having the wrong version, or getting out of date.

Secure, reliable and supported

Your valuable subscriber information and campaign details are kept safe. We keep your data backed up and duplicated across our network at all times. Our hardware is completely redundant, meaning that even if one disk or server fails, nothing will be lost and the system will stay up.

Focus on your customers, not on your technology

Sure, you can use your own email client, or some other in-house tool to add your subscribers and deal with unsubscribe requests and bounces from bad emails all day.

But wouldn’t you rather spend that time working on the email itself, crafting the message to better meet your customers requirements and tweaking subject lines and headlines to get better results?

Using an email service provider lets you avoid the mundane administrative work and concentrate on serving your customers better.

2 comments

Hi Beck, Thanks for commenting on our blog, and apologies if this response didn't come quick enough. In answer to your question regarding using outlook to send campaigns. Basically you're better off using a third party like ourselves to manage this for you for three main reasons. 1) we can minimise the amount of emails which get binned by spam software by applying small alterations to your domain. 2) you get full statistics on every opened, bounced and clicked email, right down to the actual person/s name. This can help you convert more of your customers by following up campaigns with a telephone call once you know who they are. 3) Sending hundreds or thousands of emails through your own internet service provider could potentially cause problems with your ISP as many will not allow bulk email of this nature. We have a demo of our package if you're interested? In any event i hope this helps you moving forward. Good luck

Andy Thu, 23 Sep 2010
Do you need a separate provider to send out thousands of emails? It would take me for ever to do this through outlook?

beck Wed, 22 Sep 2010