Bespoke Web Design
The word ‘bespoke’ was coined in the fashion industry to describe individually crafted garments. However, more recently it has evolved to describe anything with an element of custom nature. Bespoke has been used more and more in the web design community as it can be applied to both original page concepts and custom written code.
When designers create a bespoke webpage they start from scratch – a blank canvas. It is the creative’s job to extract ideas from the client and on to the page while retaining the key brand messages. Design trends and principles are referenced along the way, but what you will end up with is a site that has been individually crafted for your business requirements, and much like a tailored suit, it should be a good fit.
How will we manage your project?
After a collaborative brainstorm with a client we will sketch our ideas on paper – it usually isn’t anything fancy but it allows us to bank as much information as we can about the project quickly and in one place. When it comes to brainstorming, computers are still no match for freedom that pen and paper allows.
From these ideas we create a page by page wireframe of the site. Initially this may seem excessive but it avoids problems further on in the project timeline as one can easily become lost when working on a screen with the limitless margins it allows.
From the wireframe it’s a case of adding the copy, color, typefaces, images and gradients, and always with one eye on the key branding messages. This can sometimes be a tricky job of gently shoehorning text and images into their respective areas but the better the wireframes and content provided is, the sharper the creative process’ are, and the end result will ultimately benefit.
We handwrite our own code – this is the best way to create a bespoke solution and allows us to define every parameter of the page and style all elements to the specifications required. Once the main architecture of the site has been written we begin to extend the code with the addition of various code libraries (eg: jQuery). Think of the code libraries as the shiny buttons sewn to our tailor made suit jacket. They aren’t made by the tailor but when carefully selected and placed they add that extra level of spark.
The Final Product:
So the website is finished, a tangible product is functional, on-brand and ready to be delivered. From start to finish every decision the creative and technical team has made was either under the instruction of the client or, given some free reign, an educated decision with the client’s best interests in mind.
Your bespoke website will have been crafted with care and attention that you just can’t get with an off-the-shelf solution.
The best designs are the truly original ones.