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Search Engine Marketing

Month
SEO

Onsite Optimisation forms the foundation for a strong SEO campaign. Yello studio meticulously test and develop our onsite strategies to ensure your website is as visual and search engine friendly as possible. 

A successful campaign should include some of or all or all of the following:

  1. Search Engine Indexing
  2. Creation & submission of site maps
  3. Monitoring of crawl stats
  4. Directory Submission
  5. In order to improve the Websites search engine rankings, we will conduct a search for relevant general and vertical Web directories, and submit appropriate listings.
  6. Update existing listings so they have the right details.
  7. Blog & Article Copy Editing & Submission
  8. Ongoing Link Building – Drive deep inbound links from quality relevant sites for the various categories and sub-categories
  9. Creation of RSS Feeds
  10. Build up a human face to the corporate identity that clients can identify with.

Online PR – Increase Brand Awareness

Build up trust in the brand that delivers an efficient, flexible, friendly and cost efficient service.

Local Search SEO

  1. Optimise on site for relevant local search for the various business categories & sub-categories.
  2. Create Local Business Listings

Social Media Building

  1. Creation & implementation of appropriate strategy that will build both inbound links & brand reputation/trust using
  2. Social Bookmarking
  3. Forums
  4. Social Network Sites

Email Marketing

  1. Copy editing & monitoring of campaigns
  2. Optimisation of campaign specific landing pages

Develop and manage PPC campaign if appropriate to strategy

  1. Optimise additional landing pages for PPC traffic as needed, to maximize the business's return on investment from paid advertising
  2. Track and tweak campaigns for optimal performance

Tracking and conversion reporting

  1. Implement appropriate tracking systems to allow campaign performance to be measured, tracked, and reported.
  2. Provide tools/services to report the positioning of the website in the search engine results
  3. Implement effective website stats.
  4. Analysis of stats to tweak the campaigns and the onsite optimisation

Training

If you are experiencing some challenges in realising the full potential of your online presence, there are potential in-house natural strengths that will contribute to a successful solution.
By leveraging these strengths Yello will work with you to develop training to ensure that employees can be brought into the internet marketing process with a minimal learning curve, lead time, and associated expense. Effective training programs help employees deliver a higher quality work, leading to better results for your business.

·         Search Engine Indexing 

o   Creation & submission of site maps 

o   Monitoring of crawl stats  

 

·         Directory Submission 

o   In order to improve the Websites search engine rankings, we will conduct a search for relevant general and vertical Web directories, and submit appropriate listings.

o   Update existing listings so they have the right details.

 

·         Blog & Article Copy Editing & Submission

o   Ongoing Link Building – Drive deep inbound links from quality relevant sites for the various categories and sub-categories

o   Creation of RSS Feeds

o   Build up a human face to the corporate identity that clients can identify with.

 

·         Online PR – Increase Brand Awareness

o   Build up trust in the brand that delivers an efficient, flexible, friendly and cost efficient service.

 

·         Local Search SEO

o   Optimise on site for relevant local search for the various business categories & sub-categories.

o   Create Local Business Listings

 

·         Social Media Building

o   Creation & implementation of appropriate strategy that will build both inbound links & brand reputation/trust using

§  Social Bookmarking

§  Forums

§  Social Network Sites

 

·         Email Marketing

o   Copy editing & monitoring of campaigns

o   Optimisation of campaign specific landing pages

 

·         Develop and manage PPC campaign if appropriate to strategy.

o   Optimise additional landing pages for PPC traffic as needed, to maximize the business's return on investment from paid advertising

o   Track and tweak campaigns for optimal performance

 

·         Tracking and conversion reporting:

o   Implement appropriate tracking systems to allow campaign performance to be measured, tracked, and reported.

§  Provide tools/services to report the positioning of the website in the search engine results

§  Implement effective website stats.

·         Analysis of stats to tweak the campaigns and the onsite optimisation

 

·         Training :

o   Although LCS is experiencing some challenges in realising the full potential of its online presence, there are potential in-house natural strengths that will contribute to a successful solution.

o   By leveraging these strengths Yello will work with LCS to develop training to ensure that employees can be brought into the internet marketing process with a minimal learning curve, lead time, and associated expense. Effective training programs help employees deliver a higher quality work, leading to better business results for LCS.